Lead With Benefits

Glenn Tecker

We find that most meeting attendees are still interested in the “benefits” they receive from a program and not just the “features” that are provided. Features describe the nature of the program: How it intends to accomplish its objectives. Benefits describe what the value will be to the participant as …

How much is too much to spend on promotion?

Glenn Tecker

I recently engaged in a discussion about how much is too much to spend promoting an event. But, what we have found is it usually isn’t cost that’s the real problem. It’s poor strategy. A $100 cost for an informative mailer that produces a $500 buy is not too expensive. A $25 cent mailing that leaves …

What are associations spending to develop new strategic plans?

Glenn Tecker

The usual fee spread tends to be between $10,000 – $15,000 +/- for a two day retreat with some pre-session survey of participants and other key stakeholders to $40,000 – $60,000 +/- for a more comprehensive process that includes internal analysis and realignment of assets with the work required to …

Revenue Generating Ideas

Paul Meyer

Association execs regularly review their revenue and project their future revenue opportunities. Most often, they are searching for new and different revenue streams to offset plans for doing more and doing what they do better. Recently, we worked with some clients to identify existing revenue sources. We thought it would …

The Association Governance Model

Glenn Tecker

Associations are weird. Associations can better be contrasted with representative democracies than compared to them. An association governance model is driven by their unique purpose (pursuing common good together) and responsive to their necessarily peculiar culture (collaboration and group decision-making). The model is usually referred to as “representative governance” and it is a …

Is Your Strategic Plan Strategic?

Leigh Wintz

If your strategic plan reads more like a job description for the organization instead of a declaration of what the enterprise wants to achieve for its members, industry, profession or cause, then the answer is “no.” A strategic plan declares what will constitute success for an organization in terms of how …