Governance changes – what comes first?

Leigh Wintz

One positive effect of the recession is that many associations have become more effective in research and planning, program development and evaluation; marketing and communications; and finance and operations. There …

Board members as committee liaisons?

Glenn Tecker

Should board members serve as liaisons to board committees? Sometimes organizations believe this will help the board keep up to date on what is going on with members or different …

Cultivating Good Board Discussions

Glenn Tecker

I recently responded to Mark Athitakis’ question: What do you do to sensibly cultivate dissent among your board and top leaders? We find that the willingness to dissent is not …

Segmentation vs. Stereotyping

Glenn Tecker

Profiling members according to what they value rather than by demographic characteristics is called psycho-demographic segmentation. There is an important caution here. It’s critical to understand the difference between stereotyping …