Some Things Can’t Be Counted:
Gathering Insight Through Qualitative Research
By Robin Wedewer – Senior Consultant
Qualitative research is undervalued and underused. There are many things important to decision-makers that cannot be counted or described in numbers.
Robin’s e-book explains:
- When to use qualitative research
- Different types of qualitative research
- How to figure out the right sample size
- How to ensure the credibility of your qualitative research