Non-Dues Revenue

We find that successful strategies for non-dues sources of revenue are found at the confluence of three conditions:

1. A continuing critical need that is unserved or underserved.
2. A response to that need built on a core competency of the association.
3. A response that fills a need that someone believes is important enough to be willing to pay to have it filled.

Many associations that are generating mission related non dues revenue have approached opportunities strategically by using these three conditions as a template for both:

• searching for possibilities and
• evaluating the potential of ideas that may be proposed.

We also observe that qualitative research with members, former members, prospective members, and other stakeholders is usually the most effective way to identify and vet potential non dues revenue candidates.

How to lead revenue initiatives and make informed decisions about them will be a key topic in the 2018 series of ASAE’s CEO Symposium.

Check out Paul’s blog post on possible revenue generating ideas.