Core Ideology is Critical

I am often struck by how critical core ideology is when facing decisions about ways to deploy resources. I recently came across an example of an association trying to make a tough decision and not having the touch stone that core ideology provides in situations like this.

An association’s core purpose, core values and envisioned future should provide a base for not only the choices an association considers but also the final decision that is made. Which of the options identified best serve the identity and direction of the association? If an association has no defined core purpose or no strategy, it won’t have these decision criteria available to guide its choices.

Core ideology: Describes an association’s consistent identify that transcends all changes related to its relevant environment and consists of a core purpose ad core values.

Core purpose: The association’s reason for being.

Core values: The essential and enduring principles that guide an association.

Envisioned future: Conveys a concrete yet unrealized vision for the association.

In associations where these things have not been articulated, the loudest voice tends to prevail. This is another reason why the process of planning strategically is an essential vehicle for leadership in mission driven voluntary participation organizations. In fact, having the rules of a game clear before it’s played often precludes conflict on the field.